Page1 Digital || Paid Search Advertising

Advertise To Those Already Searching

Pay-per-Click (PPC) is an Internet marketing technique that ‘buys’ traffic to your site. This differs from techniques that ‘earn’ traffic organically (e.g. Search Engine Optimization). Search engine advertising is a popular form of PPC that leverages a search engine’s sponsored links for your ad placement. There is no better time to advertise than when someone has already determined they want your product or service and is actively looking for it on a search engine!

At Page1 Digital we research your industry and competitors, perform a traffic study, and review any existing advertising assets in order to determine a path forward. Through a combination of effective keywords, ad messaging, and platform experience, we drive and measure conversions to sales.

Platform Determination

Google may represent ~80% of online search, but they aren’t the only search engine. We will help determine where your advertising will yield the greatest results

Conversion Tuning

Search advertising platforms make money even if you do not. Subtleties abound when it comes to transitioning your campaigns to profitability. Our expertise counts!

Funnel Costs

Competition for customers increases as they progress further in the sales funnel. The closer they are to conversion, the more expensive to market to them. Strategy is everything

Campaigns Are Just The Start

Once your campaigns are set up and driving results, we establish a cadence of ongoing test and analysis of each running campaign. This is a crucial iteration as your competitive landscape is constantly shifting. Vigilance is required to ensure consistent performance.